Recap of the webinar: 'Putting a Price on Carbon: from insight to movement'
First Steps in Carbon-Informed Decision-Making. This is part two in a two-part webinarseries.
September 15th, 2026
How do you turn insight into action?
In the second webinar of our series on carbon pricing, Thijs Wentink (SKAO) and Emma Greiveldinger (Agence du Climat Strasbourg) explored how public authorities can take their first practical steps towards carbon-informed decision-making.
One message stood out throughout the session: it all starts with insight. Understanding where emissions occur and what their consequences are creates a starting point for influencing decisions and taking action.
Thijs summarized this as Insight → Influence → Impact, while Emma used Insight → Willingness → Movement.
The discussions and polls showed that organisations across countries and sectors may be at different stages, but often face similar questions and challenges. Participants shared some clear advice: start small, think local, make implicit impacts explicit and, above all, just start.
This webinar has been organised by Interreg DeCarb-Pro in collaberation with Klimaatverbond Nederland
Presentations
Thijs Wentink (SKAO)
Putting a Price on Carbon: From Insight to Movement
Thijs Wentink (CO₂ Performance Ladder) showed why understanding where emissions occur is an important first step. From there, organisations can set reduction goals and use procurement to encourage suppliers to reduce their emissions as well.
An example from Ireland showed what this can achieve in practice. By using the CO₂ Performance Ladder in a motorway maintenance project, measures such as reclaimed asphalt and more efficient working methods contributed to a 21% reduction in CO₂ emissions.
Emma Greiveldinger (Agence du Climat Strasbourg)
Support program small municipalities
Emma Greiveldinger (Strasbourg Climate Agency) shared lessons from working with small municipalities, where limited time, capacity and knowledge can make sustainable procurement challenging. Their approach combines workshops with tailored support to help municipalities take practical steps.
Her main lesson: make it easy, local and concrete. Start with the information already available, connect CO₂ reduction to other benefits and use concrete examples to show why the cheapest option today is not always the best choice in the long term.
This webinar is part of a two part series.
For questions about this webinarseries, contact Liset Meddens, project assistant carbon pricing.
